會員專區 會員登入
會員登記忘記密碼
尋找門市
Big Data: How the Information Revolution Is Transforming Our Lives
作者 Brian Clegg
出版社 Icon Books
ISBN 9781785782343
分類 Natural Science > Other
價格 HK$128.00
 
匯率只供參考
貨幣兌換參考
匯率只供參考
本網站未能顯示存貨,書籍資料僅供參考。
如欲查詢店存或選購,請致電或親臨門市了解更多。
 更多資料
Is the Brexit vote successful big data politics or the end of democracy? Why do airlines overbook, and why do banks get it wrong so often? How does big data enable Netflix to forecast a hit, CERN to find the Higgs boson and medics to discover if red wine really is good for you? And how are companies using big data to benefit from smart meters, use advertising that spies on you and develop the gig economy, where workers are managed by the whim of an algorithm?

The volumes of data we now access can give unparalleled abilities to make predictions, respond to customer demand and solve problems. But Big Brother’s shadow hovers over it. Though big data can set us free and enhance our lives, it has the potential to create an underclass and a totalitarian state.

With big data ever-present, you can’t afford to ignore it. Acclaimed science writer Brian Clegg - a habitual early adopter of new technology (and the owner of the second-ever copy of Windows in the UK) - brings big data to life.


About the Author:

Brian Clegg’s most recent books are What Colour is the Sun (Icon, 2016) and Ten Billion Tomorrows (St. Martins, 2016). His Dice World and A Brief History of Infinity were both longlisted for the Royal Society Prize for Science Books. Brian has written for numerous publications including The Wall Street Journal, Nature, BBC Focus, Physics World, The Times, The Observer, Good Housekeeping and Playboy.




本網站建議瀏覽環境: Chrome/Firefox/Internet Explorer 9.0+; 屏幕解像度1024x768或以上
©1999-2020 商務印書館(香港)網上書店有限公司 版權所有
放入暫存架