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Mcquail's Mass Communication Theory
Publisher Sage Publications Limited
ISBN 9781412903721
Classification Engineering > Bioengineering
Price HK$425.00
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Updated and revised it provides a comprehensive, non-technical introduction to the range of approaches to understanding mass communication. Rewritten to take account of recent theory and research particularly as it relates to new media, globalisation, and topics in respect of cultural production, such as advertising, marketing, fashion, and merchandising McQuail's Mass Communication Theory remains the most integrated and comprehensive introduction to the field.

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