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Marketing (The Brian Tracy Success Library)
作者 Brian Tracy
出版社 Amacom
ISBN 9780814434215
分類 Business & Finance > Marketing & Sales
價格 HK$95.00
 
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The success of your business depends on the success of your marketing efforts. If you can identify what customers want, need, and can afford—and give it to them—you will achieve outstanding results.

This indispensable guide contains 21 powerful marketing ideas you can use immediately. With Brian Tracy’s trademark wisdom, you’ll discover how to:

* Build your customer base
* Set yourself apart from the competition
* Answer the three crucial questions about any new product or service
* Leverage market research and focus groups to fuel better decisions
* Fulfill a basic emotional need for buyers
* Determine the correct price point for your offerings
* Become truly customer-focused
* Make the most of your distribution channels
* And more

Packed with practical strategies, this little book shows how to dominate your market in a big way.


About the Author:

BRIAN TRACY is the Chairman and CEO of Brian Tracy International, a company specializing in the training and development of individuals and organizations. One of the top business speakers and authorities in the world today, he has consulted for more than 1,000 companies and addressed more than 5,000,000 people in 5,000 talks and seminars throughout the United States and more than 60 countries worldwide. He has written 55 books and produced more than 500 audio and video learning programs on management, motivation, and personal success.


Introduction, 1,

1 The Purpose of a Business, 4,

2 Four Approaches to Successful Marketing, 8,

3 Three Key Questions in Marketing, 12,

4 Market Research and Market Intelligence, 16,

5 Customer-Focused Marketing, 21,

6 Why People Buy, 25,

7 Competitive Analysis, 31,

8 Achieving Competitive Advantage, 37,

9 The Marketing Mi, 42,

10 Positioning Strategies, 48,

11 Four Principles of Marketing Strategy, 52,

12 Choosing the Battlefield, 57,

13 Military Principles of Marketing Strategy, 61,

14 Marketing Tactics of Diversion and Dissuasion, 67,

15 Practice the "Firstest with the Mostest" Strategy, 2,

16 Use the "Hit 'Em Where They Ain't" Strategy, 76,

17 Dominate a Market Niche, 80,

18 Creative Marketing Growth Strategies, 83,

19 Utilize Other Ways to Sell, 86,

20 The Bundle of Resources Concept, 91,

21 Four Ways to Change Your Business, 94,

Summary and Conclusion, 99,

Index, 101,

About the Author, 105.


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