會員專區 會員登入
會員登記忘記密碼
尋找門市
Superhuman Innovation
出版社 Kogan Page
ISBN 9780749483838
分類 Business & Finance > Management & Leadership
價格 HK$240.00
 
匯率只供參考
貨幣兌換參考
匯率只供參考
本網站未能顯示存貨,書籍資料僅供參考。
如欲查詢店存或選購,請致電或親臨門市了解更多。
 更多資料
Artificial Intelligence (AI) is the new electricity of our times. It is revolutionizing industries the world over, and changing how we fundamentally view and understand work. Superhuman Innovation argues that AI will supercharge the workforce and the world of work, can be harnessed to deliver powerful change to how companies innovate and gain competitive advantage. It is a practical guide to how AI and Machine Learning are impacting not only how businesses, brands, and agencies innovate, but also what they innovate: products, services and content.

In a world of product and pricing parity, the delivery of superior service experience has become the new marketing, and the new real competitive edge. With AI companies can harness the power of data, personalization and on-demand availability, at the touch of an intelligent button. Superhuman Innovation discusses how AI will serve the superstar innovators of tomorrow, by enabling them to see deeper insights and set sail for higher goals. It unearths a powerful five-pronged model which describes how AI enables innovation through the offerings of Speed (facilitating work processes), Understanding (revealing and mastering deep insights), Performance (customization of delivery to customers), Experimentation (the iterative process of reinvention and feedback) and Results (tangible, measurable and optimizable results). The book is supported by varied and innovative case studies from a variety of industries.


About the Author:

Chris Duffey spearheads Adobe's Creative Cloud strategic development partnerships across the Creative enterprise space. His keynotes have received over 50+ million impressions and been reported around the world by Access Hollywood, Extra, Ok Magazine, Hello, People, Daily Mail and Euro News.


Section - ONE: The AI foundation;

Chapter - 01: Changing landscape – Customer behaviours and expectation;

Chapter - 02: The digital transformation – From messaging to experiences;

Chapter - 03: Infinite data – Driving better outcomes;

Chapter - 04: Infrastructure – The need for a foundation;

Section - TWO: The AI activation;

Chapter - 05: Artificial intelligence – The what and why of the AI revolution;

Chapter - 06: The SUPER framework – A superhuman strategy;

Chapter - 07: Speed – Facilitating work processes;

Chapter - 08: Understanding – Revealing and mastering deep insights;

Chapter - 09: Performance – Measurement and optimization;

Chapter - 10: Experimentation – Actionable curiosity;

Chapter - 11: Results – Business transformation;

Section - THREE: The AI future;

Chapter - 12: Where to start;

Chapter - 13: Security, privacy and ethics;

Chapter - 14: Yesterday, tomorrow and today;

Chapter - 15: Next-Gen creativity – Improving the human experience;

Chapter - 16: The AI-infused future – Transforming the world;


本網站建議瀏覽環境: Chrome/Firefox/Internet Explorer 9.0+; 屏幕解像度1024x768或以上
©1999-2020 商務印書館(香港)網上書店有限公司 版權所有
放入暫存架