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Digital Darwinism
作者 Tom Goodwin
出版社 Kogan Page
ISBN 9780749482282
分類 Business & Finance > Management & Leadership
價格 HK$240.00
 
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Digital Darwinism takes a closer look at disruptive thinking to inspire those who want to be the best at digital transformation. Change across business is accelerating, but the lifespan of companies is decreasing as leaders face a growing abundance of decisions to make, data to process and technology that threatens even the most established business models. These forces could destroy your company or, with the right strategy in place, help you transform it into a market leader. Digital Darwinism lends a guiding hand through the turbulence, offering practical strategies while sounding a call to action that lights a fire underneath complacency to inspire creative change.

Digital Darwinism shines a light on the future by exploring technology, society and lessons from the past so you can understand how to adapt, what to embrace and what to ignore. Tom Goodwin proves that assumptions the business world has previously made about "digital" are wrong: incremental change isn't good enough, adding technology at the edges won't work and digital isn't a thing - it's everything. If you want your organization to succeed in the post-digital age, you need to be enlightened by Digital Darwinism.


About the Author:

Tom Goodwin is the Executive Vice President and Head of Innovation at Zenith Media USA. He has been voted a top 10 voice in Marketing by LinkedIn, one of 30 people to follow on Twitter by Business Insider, and a "must follow" by Fast Company. An industry provocateur and commentator on the future of marketing and business, he is a columnist for TechCrunch and Forbes and frequent contributor to The Guardian, GQ, Ad Age, Wired, Ad Week, Inc, MediaPost & Digiday.


Chapter - 00: Preface;

Chapter - 01: Business in the age of disruption;

Section - ONE: Change in context;

Chapter - 02: The electrical revolution that never was;

Chapter - 03: The three eras of technology;

Chapter - 04: Unleashing the power of the paradigm shift;

Section - TWO: Unleashing the power of now;

Chapter - 05: Digital transformation;

Chapter - 06: Starting your disruption;

Chapter - 07: Today’s business dynamics;

Section - THREE: Anticipating the future;

Chapter - 08: A changing canvas;

Chapter - 09: Preparing for the new world;

Chapter - 10: Tooling ourselves for the future;

Chapter - 11: A final focus on people;

Chapter - 12: Index


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