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Creating Success: How to Write Reports and Proposals
作者 Patrick Forsyth
出版社 Kogan Page
ISBN 9780749475734
分類 Business & Finance > Personal Finance
價格 HK$128.00
How to Write Reports and Proposals is essential reading for achieving effective writing techniques. Getting a message across on paper and presenting a proposal in a clear and persuasive form are vital skills for anyone in business. How to Write Reports and Proposals provides practical advice on how to impress, convince and persuade your colleagues or clients. It will help you: improve your writing skills; think constructively before writing; create a good report; produce persuasive proposals; use clear and distinctive language; present numbers, graphs and charts effectively.

Full of checklists, exercises and real life examples, this new edition also contains content on how to write succinctly and with impact across different mediums. How to Write Reports and Proposals will help you to put over a good case with style.

About the Author:

Patrick Forsyth runs Touchstone Training & Consultancy and specializes in marketing, sales and communications skills. He is the author of more than fifty successful business books (with translations into 23 languages), including Successful Time Management also published in the Kogan Page Creating Success series. He writes regularly for a number of business journals, and for Writing Magazine, and devises and writes training materials.

Chapter - 0: Introduction: pitfalls and opportunities

Chapter - 1: What makes good business writing?

Chapter - 2: Creating a good report

Chapter - 3: Preparing to write

Chapter - 4: The power of language

Chapter - 5: Making numbers clear

Chapter - 6: Making proposals persuasive

Chapter - 7: The contribution of layout and presentation

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