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Creating Success: Effective Customer Care
作者 Pat Wellington
出版社 Kogan Page
ISBN 9780749459970
分類 Business & Finance > Management & Leadership
價格 HK$160.00
 
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Effective Customer Care shows readers how to use research to understand what customers actually want, not what one might assume they want. It gives tips on how to hold onto customers and gain market share, how to motivate team members to offer value-added service to customers, how to improve the level of service offered, how to build long term relationships with customers and suppliers. Written in jargon-free language, it includes international case studies from the UK, US, Middle East, Scandinavia, and Singapore.




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