會員專區 會員登入
會員登記忘記密碼
尋找門市
Location Is (Still) Everything
作者 David R. Bell
出版社 New Harvest
ISBN 9780544262270
分類 Business & Finance > Commerce
價格 HK$247.00
 
匯率只供參考
貨幣兌換參考
匯率只供參考
本網站未能顯示存貨,書籍資料僅供參考。
如欲查詢店存或選購,請致電或親臨門市了解更多。
 更多資料
Conventional wisdom holds that the Internet makes the world flat and reduces friction, erasing the impact of the physical world on our buying habits.But Wharton professor and marketing expert David R. Bell argues that the way we use the Internet is largely shaped by the physical world that we inhabit. Anyone can go online and buy a pair of pants--but the likelihood that we would do so depends to a significant degree on where we live. The presence of stores nearby, trendy and friendly neighbors, and local sales taxes play a large role in the decision-making process when it comes to buying online."

Location Is (Still) Everything" is for anyone who wants to understand the patterns underlying how and why we use the Internet to shop, sell, and search, including entrepreneurs, students, and investors. This book is not only about Internet trends and innovations, but also about fundamental human behavior and the role that the Internet plays in our daily lives.




本網站建議瀏覽環境: Chrome/Firefox/Internet Explorer 9.0+; 屏幕解像度1024x768或以上
©1999-2020 商務印書館(香港)網上書店有限公司 版權所有
放入暫存架