Introduction to Communication Studies
Memeber's Area My Account
Sign upForgot password
Find our Stores
Introduction to Communication Studies
Author John Fiske
Publisher Routledge
ISBN 9780415596497
Classification Engineering > Telecommunication
Price HK$384.00
 
Exchange Rate is just for reference
Exchange Rate Reference
Exchange Rate is just for reference
Product details are for reference only. Please call or visit our stores to confirm the stock in advance.
 More information
This revised edition of a now classic text includes a new introduction by Henry Jenkins, explaining ‘Why Fiske Still Matters’ for today’s students, followed by a discussion between former Fiske students Ron Becker, Elana Levine, Darrell Newton and Pamela Wilson on the theme of ‘Structuralism and Semiotics, Fiske-Style’. Both underline the continuing relevance of this foundational text in communication studies.

How can we study communication? What are the main theories and methods of approach?

This classic text provides a lucid, accessible introduction to the main authorities in the field of communication studies, aimed at students coming to the subject for the first time. It outlines a range of methods of analysing examples of communication, and describes the theories underpinning them. Thus armed, the reader will be able to tease out the latent cultural meanings in such apparently simple communications as news photos or popular TV programmes, and to see them with new eyes.


About the Author:

John Fiske is Professor Emeritus in the Department of Communication Arts at the University of Wisconsin-Madison, USA.




This website best view with 1024x768; Chrome/Firefox/Internet Explorer 9.0+
©1999-2019 Commercial Press (HK) Cyberbooks Ltd. All Rights Reserved.
Save in Hold Area