會員專區 會員登入
會員登記忘記密碼
尋找門市
Refining Design for Business
作者 Michael Krypel
出版社 Adobe
ISBN 9780321940889
分類 Computer & Information Technology > Information Technology
價格 HK$360.00
 
匯率只供參考
貨幣兌換參考
匯率只供參考
本網站未能顯示存貨,書籍資料僅供參考。
如欲查詢店存或選購,請致電或親臨門市了解更多。
 更多資料
With a focus on the intersection of design, data, and marketing in business, Michael Krypel’s Refining Design uses before-and-after screenshots to show the new level of importance design now plays in the world of business and how changing the standard design process most companies follow can add accountability for driving business and customer value. This book demonstrates how to test different design versions with real customers, as well as build segmentation strategies to personalize experiences across a business. Businesses that start to function in the ways described in this book evolve not only their strategies, structures, and people’s skill-sets, but their cultures as well, as they become infused with more collaboration, creativity, and accountability. The book walks through “visual business cases,” with real-world examples of how companies tackled business obstacles by redefining their designs and moved towards transforming their business into best in class optimization organizations.


SECTION 1: Creating Delightful Customer Experiences

Chapter 1: Introduction 4

Chapter 2:The Art & Science of Digital Business 30

SECTION 2:The Iterative Optimization Methodology

Chapter 3: Methodology Overview 15

Chapter 4: Building a Digital Marketing Strategy and Optimization Roadmap 28

Chapter 5: Optimization Plan, Wireframes and Design Comps 35

Chapter 6: Implementation and Quality Assurance 7

Chapter 7: Analysis, Recommendations and Iteration 17

SECTION 3:Visual Business Cases

Chapter 8: Visual Business Cases by Industry 25

Chapter 9: Visual Business Cases by Experience Template 25

Chapter 10:Visual Business Cases by Device or Space 15

SECTION 4: Governance for Building an Optimization Organization

Chapter 11: Strategy: Preparing Your Organization for Change 15

Chapter 12: Structure & People: Organizational Design, Acquiring and Growing Talent 25

SECTION 5:Appendix

Appendix A: Online Community and Additional Visual Business Cases 2

Appendix B: Statistics Basics 4

Appendix C: Technology Basics 4


本網站建議瀏覽環境: Chrome/Firefox/Internet Explorer 9.0+; 屏幕解像度1024x768或以上
©1999-2020 商務印書館(香港)網上書店有限公司 版權所有
放入暫存架