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Emotional UX
出版社 New Riders
ISBN 9780321833532
分類 Computer & Information Technology > Internet
價格 HK$360.00
 
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Over the past decade, usability has become mainstream. We are finally at a point with technology where most products meet a minimum level of usability, and we have reached a new transition point. Usability alone isn't enough: our products need to engage customers on a truly emotional level. In this book, Goto shares contextual research methods for discovering unmet needs, drawn from the rich traditions of ethnography, user experience, and sensory engineering. This methodology fuses practical and emotional design to create compelling products in an accessible, feasible manner.


Foreword
Introduction

PART I: Emotional UX
Chapter One --What Is Emotional UX?
Chapter Two --Why Now?
Chapter Three --Goals

PART II: Emotional UX Model
Chapter Four --Influences
Chapter Five --Mixed Methods
Chapter Six --Why? The Emotional Breakdown

PART III: Why-Finding
Chapter Seven --Rapid Contextual Research
Chapter Eight --Deliverables
Chapter Nine --Product Vision

EPILOGUE


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