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《傳播符號學理論》
Author John Fiske
Publisher 遠流出版事業股份有限公司
ISBN 9789573225201
Classification 社會科學 > 新聞學與傳播學 > 傳播學
Price HK$90.00
 
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本書結合符號學,意識型態批判,批判理論等觀點,以深入淺出的符號學講授,帶領讀者了解大眾媒體如何使用語言影像來建構社會的意義,迷思與意識型態。這是坊間惟一的符號學觀點的傳播理論教材,全書解說循序漸進,實例豐富。希望讀者在閱讀此書後,面對那些表面單純的新聞影像或大眾電視時,能夠解讀其文化意涵,並培養出新的觀察角度。



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