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The Launch Book
作者 Sanyin Siang
出版社 Lid Publishing
ISBN 9781910649985
分類 Business & Finance > Business Life
價格 HK$160.00
 
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Whether we are exploring a new idea, new career, or new endeavour, we encounter self-doubt, fear of failure and risks. Drawing on behavioural economics, psychology, and self-leadership principles, these strategies/exercises will give you a jumpstart and position you for success immediately after launch. This book draws on Sanyin's experience in behavioural science and economics, interviews on innovation, and in mentoring entrepreneurs. It also draws on ideas such as turning failures into brilliant mistakes, and many more. Short, sharp, snappy and impactful. This book makes any launch achievable.


About the Author:

Sanyin Siang is the Executive Director of the Coach K Center on Leadership and Ethics (COLE), a laboratory for leadership, at Duke University's Fuqua School of Business.




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