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What Is the Meaning of Life?: And 92 Other Things I Don't Have Answers To
作者 Don Hermann
出版社 Andrews McMeel Publishing
ISBN 9781449486716
分類 Self-Help > Self Improvement
價格 HK$85.00
 
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92 ways to spice up conversation, deepen your self-knowledge, or simply pass the time!

At 82 years old, former advertising executive Don Hermann has had ample time to ponder life’s not-so-little mysteries. Collected in this pint-sized gift book are Don’s queries about everything from the meaning of life to the meaning of a handshake. Whether you’re 22 or 82, reading alone or among friends, these questions – which range from the philosophical to the silly – will inspire hours of thoughtful fun.


About the Author:

Don Hermann brings more than 40 years of award-winning advertising and marketing experience to What Is The Meaning of Life? And 92 Other Things I Don’t Have Answers To. After cutting his teeth in the ad world creating and producing KFC’s first national advertising campaign commemorating the Colonel’s 75th Birthday – the ad became the largest pulling ad in Look Magazine’s history – Don’s first full-time gig was with super-creative agency, DKG, in the late ‘60s, where he served as Group Head. He then went on to create his own agency, Don Hermann & Cream Of The Crop, before joining forces with industry powerhouses Terry Tally and Stan Kolker to create, Kolker, Tally, Hermann, where he served as President. His leadership at KTH spawned such innovative campaigns for Ms. Magazine, Ferrara Foods (“Holy Cannoli” campaign with Phil Rizzuto), The New York Yankees (“Watch The Legend Grow” featuring P.A. announcer Bob Sheppard), and the Effie Award-winning Louis Roederer Champagne campaign. This led to a Phil Dougherty feature in the New York Times.

Don left the ad game to create Unbeatables, a firm producing multi-cultural collectible cards, posters, and teaching guides about significant African-Americans, Hispanic-Americans, American Indians, and American women. This led to distribution from retail to educational channels to museums to the U.S. Post Office. Now, Don is a volunteer at Greenwich Hospital in outpatient oncology. He also works hands-on with several non-profit groups, lending his expertise in marketing and promotion campaigns. Don received his B.S. in Marketing from NYU.




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