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The Economic Naturalist: Why Economics Explains Almost Everything
作者 Robert H. Frank
出版社 Virgin Books
ISBN 9780753513385
分類 Social Science > Economics
價格 HK$150.00
 
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Have you ever wondered why there is a light in your fridge but not in your freezer? Or why 24-hour shops bother having locks on their doors? Or why soft drink cans are cylindrical, but milk cartons are square? The answer is simple: economics.

For years, economist Robert Frank has been encouraging his students to ask questions about the conundrums and strange occurrences they encounter in everyday life and to try to explain them using economics. Now he shares the most intriguing – and bizarre – questions and the economic principles that answer them to reveal why many of the most puzzling parts of everyday life actually make perfect (economic) sense.


About the Author:

Robert H Frank is the Henrietta Louis Johnson Professor of Management and Professor of Economics at Cornell University’s Johnson Graduate School of Management. His previous books include The Winner-Takes-All Society (with Philip Cook), Luxury Fever and Principles of Economics (with Ben Bernanke). Frank’s many awards include the Apple Distinguished Teaching Award and the Leontief Prize for Advancing the Frontiers of Economic Thought. He is based in Ithaca, New York and is available for interview and to write pieces.




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