會員專區 會員登入
會員登記忘記密碼
尋找門市
Republic of Spin: An Inside History of the American Presidency
作者 David Greenberg
出版社 W. W. Norton & Company
ISBN 9780393353648
分類 History > World History > American History
價格 HK$180.00
 
匯率只供參考
貨幣兌換參考
匯率只供參考
本網站未能顯示存貨,書籍資料僅供參考。
如欲查詢店存或選購,請致電或親臨門市了解更多。
 更多資料
“A brilliant, fast-moving narrative history of the leaders who have defined the modern American presidency.”—Bob Woodward

In Republic of Spin—a vibrant history covering more than one hundred years of politics—presidential historian David Greenberg recounts the rise of the White House spin machine, from Teddy Roosevelt to Barack Obama. His sweeping, startling narrative takes us behind the scenes to see how the tools and techniques of image making and message craft work. We meet Woodrow Wilson convening the first White House press conference, Franklin Roosevelt huddling with his private pollsters, Ronald Reagan’s aides crafting his nightly news sound bites, and George W. Bush staging his “Mission Accomplished” photo-op. We meet, too, the backstage visionaries who pioneered new ways of gauging public opinion and mastering the media—figures like George Cortelyou, TR’s brilliantly efficient press manager; 1920s ad whiz Bruce Barton; Robert Montgomery, Dwight Eisenhower’s canny TV coach; and of course the key spinmeisters of our own times, from Roger Ailes to David Axelrod.

Greenberg also examines the profound debates Americans have waged over the effect of spin on our politics. Does spin help our leaders manipulate the citizenry? Or does it allow them to engage us more fully in the democratic project? Exploring the ideas of the century’s most incisive political critics, from Walter Lippmann and H. L. Mencken to Hannah Arendt and Stephen Colbert, Republic of Spin illuminates both the power of spin and its limitations—its capacity not only to mislead but also to lead.


About the Author:

David Greenberg is a historian of American politics and a professor of history and of journalism and media studies at Rutgers University. He is the author of the prize-winning Nixon’s Shadow: The History of an Image, among other books. Currently a columnist for Politico, he has been an editor at Slate and the New Republic and has written for the New York Times, the Washington Post, The Atlantic, and other popular and scholarly publications. He lives with his family in New York City.




本網站建議瀏覽環境: Chrome/Firefox/Internet Explorer 9.0+; 屏幕解像度1024x768或以上
©1999-2017 商務印書館(香港)網上書店有限公司 版權所有
放入暫存架